Generation Z redefines' tea lifestyle '
Release time:
2021-11-12
Author:
Source:
Abstract
The number of offline tea culture experience stores has increased significantly, and experience activities such as cooking tea in the furnace and ordering tea in the Song Dynasty are sought after by young groups.
Online tea culture content has surged, and young tea artists have set off a tea culture craze through social platforms.
Product logic variation
The integration of cultural IP and functional appeals has become a new trend of products, and the premium rate of the Palace Museum co-branded tea ware and Dunhuang themed tea gift boxes is high, driving the growth of tea consumption among young groups.
The re-purchase rate of functional label products such as "fat reduction black tea" and "calming white tea" has increased to meet the health needs of consumers.
Ring differentiation
High-end collection and mass fast consumption parallel, Pu 'er mid-term tea trading platform annual water record, AI authenticity technology to reduce the rate of fake goods.
Fast-moving consumer products such as tea bags and cold-brewed tea are growing fast, and the proportion of convenience store channels is constantly increasing.
Recommended Reading
Welcome to visit us at Sial Paris, 2022!
2022-07-28
Welcome to visit us at World Food Moscow 2022！
2022-01-10
Generation Z redefines' tea lifestyle '
2021-11-12
CONTACT US
Whatsapp / Wechat：+86-182 2993 6925
Phone Number：+86-731 868 00 204
Email：sales@hntoptea.com
victor@hntoptea.com
elian@hntoptea.com
